Tree, gee, and the iPhone 3G
Saturday 9 August 2008 - Filed under Life Outside Work
Just about everyone in the tech world who can spell ‘phone’ would have opined on Apple’s new iPhone 3G, released last month and rumoured to be available in 71 countries before Christmas. As for me, the new iPhone and the Olympics have been the two topics of hype I’ve been trying to stay away from lately, just because I personally find no reasons to get excited about. Then a couple of days ago, the Sydney Morning Herald revealed that so many trees are dying as people start receiving their monthly iPhone bills.
Phone bills up to 300 pages long? Granted, it’s the phone companies and not Apple that are printing those bills, but it is Apple that’s on the receiving end of all the publicity generated from the hype. Although I am no environmentalist, I thought I’d look up how Apple as a global technology company measures up against other major players in the ‘green’ rankings.
- Greenpeace Guide to Greener Electronics – March 2007 ranking (PDF)
- Lenovo Top, Apple Bottom in Green IT Ranking
- Al Gore joins Apple’s board
- Greenpeace pressures Gore to pressure Apple
- How green is Apple?
- Is Apple as ‘green’ as it claims?
- Top green-IT users and vendors
I think I understand why the Apple logo is not a Granny Smith.
Apple is nevertheless a great company, one that commands the highest level of customer loyalty unseen anywhere else in the history of corporations. Although I won’t be getting an iPhone, I am waiting for the revised iPod touch due out in September.
2008-08-09 » JK